Italia multa a Apple y a Google

Apple and Google fined by Italy

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November doesn’t end well for Apple and Google, at least in Italy. And it is so that after examining the Authorita Garante Della Concorrenza e del Mercato, the Italian regulator has determined that both technologies do not adequately inform their customers about the commercial use of their data, which would violate the regulations of the Alpine country, and the reason why they have to pay this fine.

The agency itself communicated the action on his website, in which we can read that in addition to the shortcomings related to the information they give to users, Both Apple and Google have reportedly also implemented practices “aggressive« Pressure on its users to accept its terms and conditions and thus the practices based on them. This is particularly surprising at Apple, which has been on the side of users for some time when it comes to protecting their data.

GGoogle has been accused of missing relevant information during the account creation phase and also while users are using their services. And according to the regulator, such information should be proactively made available to users so that users are fully aware of the uses the company can give their data, so that they can, in turn, decide whether to allow the data to be used or not Data. The allegation against Apple is similar.

Italy fines Apple and Google

In the case of Google, the Italian regulator advises that the company accepts the acceptance of such uses, and points out that there is also no clear system for withdrawing consent by users. It also argues that Apple’s approach prevents users from customizing the commercial uses of their data to suit their preferences, and the regulator argues that Cupertino’s data collection and practices force consumers to accept its policies.

Both companies have already responded to the sanction imposed by the Italian regulator. In a statement Apple stated: “We believe the authority’s opinion is wrong and will appeal the decision. Apple has long been committed to our users’ privacy, and we work incredibly hard to develop products and features that protect customer data. We provide visibility and control to all users so that they can choose what information to share or not and how it is used«.

For its part, the Google declaration states “We have transparent and fair practices to provide our users with useful tools and clear information on how to use them. We give people simple controls to manage their information and limit the use of personal data, and we work hard to ensure that consumer protection laws are fully complied with. We do not agree with the decision of the authority and will appeal«.

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