Developers of mini-applications will be able to earn in Odnoklassniki

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VK has expanded the functionality of the VK Mini Apps platform: now mini-app developers can integrate various ways to earn income not only on Vkontakte, but also on Odnoklassniki. When a service is published in the mini-application catalog, it can be placed in Odnoklassniki with one click, and advertising monetization will turn on automatically. This was reported to CNews by representatives of VK.

Odnoklassniki has been open for hosting third-party services on the VK Mini Apps platform since December 2020. All apps can receive revenue from users and advertisers on both social networks. Monetization is built by analogy with the Vkontakte model. Applications are published on a single platform and can be accessed either on one site or on both. To receive income in Odnoklassniki, you do not need to modify the already working Vkontakte mini-application: the system is built in such a way that all processes automatically adjust to another site.

Mini-application developers can earn profit through advertising integrations within their services: interactive ads, viewing ads by a user for a fee, banners. Services can also sell goods, services or virtual values. Monetization of mini-apps and games on the VK Mini Apps platform is actively growing: in-app advertising revenue in Q1 2022 increased by 89% compared to the same period a year earlier.

There are more and more mini-applications in the VK ecosystem: in March 2022, there were already 42,000 services in the catalog. And they are used more often: the monthly audience of the VK Mini Apps platform in the first quarter of 2022 amounted to 41.8 million active users, an increase of 8.4% over the year.

Sergey Tomilov, Strategic Communications Director of the Odnoklassniki social network: “We are actively developing integration with the VK Mini Apps platform. With the help of mini-applications in Odnoklassniki, you can place any new service or project or adapt an already published application on the Vkontakte social network without additional development resources. And now, thanks to the development of services, application developers will receive not only additional coverage, but also much more opportunities for monetization across all social network platforms.”

Ivan Rastorguev, head of content development and monetization of the VK Mini Apps platform: “There are many successful mini-apps on our platform – their authors earn more and more every quarter, and the number of users is estimated at tens of millions of people. The audiences of Vkontakte and Odnoklassniki intersect, but do not completely coincide, complementing each other in terms of gender, age and interests. For example, mini-applications get more reach if they are published both there and there. And now we have developed a seamless monetization setup on both platforms at once: if a developer already has a Vkontakte project, its reach and income opportunities can be expanded with an additional Odnoklassniki audience.”

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