Premiere this week Hawk Eye, the new Marvel Cinematic Universe (UCM) series for Disney + and the publication chosen to lead our section VOD news. He didn’t intend to talk more about her except in the occasional rebound article, but here’s a piece of news that, while contradicting itself, is as curious as it is disinterested.
As is so often the case with any news item pertaining to UCM, geeks delight in every detail to unleash what’s in the pipeline, be it theories about the future of the universe or more mundane things like it is the case. And the fact is, there are those who noticed the cell phone that not only Hawkeye uses, but the rest of the major characters that appeared in the two chapters of the series.
Well, it turns out that the character played by Jeremy Renner is a. used Black pixel only 3, but not just any, but with the custom interface. This little detail with no apparent interest gains volume when loudAs far as is known, Hawkeye’s cell phone has always been one of Google’s pixels. At least that’s how it was in Avengers: Endgame.
To top the ribbon, however, these gadget detectives also checked out the cellphones of other main characters in the series, and that of co-star Hailee Steinfeld, who plays Kate Bishop, is enlisting Black Pixel 4 only “With a very custom operating system that actually makes sense given the context of the story,” they write.
They later updated the news to indicate that Bishop’s mom is also using a Pixel 4 “in a Sorta Smokey (gray) cloth box with the salmon / orange power button visible”. They have come that far at the moment. Why is this data curious, regardless of whether you’re a huge fan of Marvel superheroes, that particular character, or technology and cellphones?
As you may already know, because you’ve seen it a thousand times, in both American film and television productions, everything that smells like Apple has always cost a lot, which, to our knowledge, never paid for what is called that Product placement, Product placement in Spanish, and it’s basically about getting brands of whatever onto the screen.
However, the Apple case has generally been the opposite of the usual, and there have even been instances where the company threatened manufacturers to use its products if it felt it might damage the brand’s image (I wonder why he didn’t do it with the series Dexter, but there was the lovable serious killer who used Mac to plan his chops).
The most common thing when a product is not Apple is that it is generic, that it is associated with the production company, as appears in films made by Sony Pictures, such as those from Spider Manwhere everyone uses Sony Xperia; or generic devices that are difficult to locate are used. With Marvel and this was not the case with Hawkeye in particular… let me know.