YouTube is the streaming platform with the most visits worldwide. The website is also the second most visited website only behind Google. Without content creators, the web would be nothing, and thanks to advertising, anyone who uploads videos can make money on YouTube . However, how much do you earn ?
How much you earn from content on YouTube depends on many factors, including the language of the content or the type of audience that advertisers may be interested in. A video aimed at children, who will not buy what they see, is not the same as videos of stock brokers where it is understood that the target audience has a high purchasing power.
Although there are several ways to earn money on YouTube indirectly, such as using referrals, making sponsored videos or selling merchandise, ads are the most convenient way to make money on YouTube. However, to earn money with ads you need to have at least 1,000 subscribers and 4,000 hours of total viewing of your videos.
From there, you can move on to the Partner program , where you make money from ads and subscriptions. The type of ads is also chosen by the creator, such as ads that are seen at the beginning of the video, banners that can be removed, ads in the middle of the video, etc. To obtain a first payment you must obtain at least 100 euros, being able to receive them by transfer or check.
The figure that most interests creators and advertisers is the CPM , which is the cost per 1,000 views of a video, and as we have said it varies a lot depending on the channel. For example, advertisers prefer to be in videos that are informative. For example, if you make a video explaining which compact car to buy, it is likely that there are car brands very interested in appearing there. However, a vlog can generate less income. Other factors, such as language, season of the year, or events like the coronavirus can cause income to fluctuate as well.
How much do you earn? Views by dollars
In BusinessInsider they gathered how many winning creators of content to YouTube by numbers, with figures varying dramatically depending on the type of content. For example, Marina Mogilko has three channels: one for languages, another for lifestyle and another for business. The business one is the one with the fewest subscribers, and the one with the highest CPM.
1,000 views: $ 4 to $ 34
For example, with 23,000 subscribers, with a very restrained channel, Jimmy Ton earns between $ 2 and $ 4 for every 1,000 views. Other channels are climbing to higher numbers, with numbers ranging between 4 and 14, 7 and 20 or 12 and 34, the latter being that of the Griffin Milks channel, with 31,000 subscribers on a channel dedicated to finance.
100,000 views: between $ 500 and $ 2,500
Here the number of youtubers is quite limited, where finances continue to play a key factor. Ruby Asabor realized that her videos related to finance and business were more favorable for advertisers because it attracted banks or brokers, which attracted an audience with more purchasing power, and in a subject in which there are not too many videos to monetize because not everyone makes videos like that.
In the question to youtubers with hundreds of thousands of subscribers, they answered that every 100,000 views they earned between 500 and 1000 dollars (Natalie Barbu with 271,000 subscribers in a lifestyle channel), 800 and 1,500 dollars (Roberto Blake with 442,000 subscribers with a tech channel), $ 1,300 and $ 1,500 (Marko Zlatic with 343,000 subscribers on a personal finance channel), and up to $ 2,200 and $ 2,500 in the case of Ruby Asabor in his finance and business channel.
1 million views: between $ 2,000 and up to $ 40,000
Here the numbers so vary widely, where Shelby Crunch, with 1.4 million subscribers, earns between $ 2,000 and $ 5,000 for every million on his channel. Austen Alexander, with 310,000 subscribers, earns about $ 6,000. Marina Mogilko, with 1 million subscribers, generates about $ 10,000. Kevin David, with a channel dedicated again to finance that he started recording with his laptop webcam, generates about $ 40,000 for every million views.
These creators also claim that they make videos of more than 10 minutes to be able to put more ads, a technique extended on the platform.
Spain is not the same as the United States
In the above figures we have to take into account the effect of the fact that a video in English can reach a much larger audience, while one in another language has it more difficult. English is the most widely used language in the world and a channel that uses that language as the main one can have views of practically any country. In Spanish, however, the number of views coming from outside Spanish-speaking countries will be lower, which limits the scope. Advertisers tend to value having the widest possible reach, and while making country-oriented content allows you to have a better relationship with brands, that also has a direct effect on AdSense .
Thus, while for 1,000 reproductions you can earn between 4 and 34 dollars in the United States, in Spain the figure is usually lower for most channels, being able to frequently go down than one euro or exceed them until reaching two figures. Spain, of course, is the second European country in terms of content export on YouTube, and only behind the United Kingdom. This is because many of our videos are consumed in Latin America. Therefore, it must be borne in mind that a perfectly normal figure for a YouTube channel in Spain can be 40 cents for every 1,000 views and 400 euros for a million.
To find out how much money a channel earns on YouTube, you can also use tools such as SocialBlade if you want to know information about a specific channel. In short, making money on YouTube is a process that requires patience, but it can be very profitable if you know how to target a channel to a specific target in terms of purchasing power, theme and location of viewers.
The Spanish youtubers who earn the most
As we have just seen, the money earned on YouTube is directly proportional to the number of views a channel gets. By that rule of three, the most logical thing is that the youtubers who earn the most are those who have a greater number of subscribers.
Well, according to SocialBlade, the youtubers that currently accumulate the most subscribers in Spain are the following.
Taking a simple glance we see that the trend remains the same as it has been for some time, although with variations. And it is that as usual, the most followed channels are mainly those of streaming or comments on video games. However, we now find two children’s channels on this podium. The reason for this change is not clear, but it is possible that the current situation of the pandemic, which forced children to go for months without going to school, may have influenced the growth of this type of content creators within the video platform even though there is one of their own for them, YouTube Kids.
Why are youtubers going to Twitch?
There is nothing more than entering Twitch and realizing that the main youtuber in the world of video games and what they are not, are going to Twitch.
The main reason has a lot to do with the continuous changes of YouTube when it comes to monetizing videos , since in recent years we have gone through several ways of doing it, but all with a common denominator, a continuous decline in what each creator you get paid for each of your videos. In addition, the secrecy with which YouTube carries this entire system means that when a youtuber files a claim , they do so many times completely blind and that the response from the company is even more opaque if possible. It has already happened more than once in which YouTube suspends the monetization of a channel and when the creator wants to know the reason, the answer comes to comment that they know why, but we cannot know it because their systems are secret.
Profitability itself also enters the scene , that is, many youtubers have already declared that with much fewer visits they charge more on Twitch. In addition, on the live video platform it is monitored thanks to advertisements , but also by subscribers and followers . The difference between them is that some pay and others don’t.
What is certain is that the relationship of many of the great creators with YouTube is not good and that is how they see it in their videos, something that is not perceived on Twitch.
What’s New in Monetization (2021)
Although Google’s streaming platform is working intensively on aesthetic and technical novelties to adapt to new trends, such as the publication of short videos (Reels, TikTok, etc.), there are also developments around monetization with the objective for creators to diversify their sources of income.
Among the different monetization options available to content creators in their live broadcasts, YouTube has announced the ovations . It is the way that users of this type of live content will have as long as the creator has enabled this option. The user who wants to cheer on YouTube will only have to click on the Cheer button located at the bottom of the video to see the price of the ovation in that specific country or region.
Depending on the region and the type of channel, you will access some types of ovations or others . Each one with different prices based on the elaboration and intensity of the animation. The more elaborate, the higher the price. The limit that each user has to spend on ovations is 500 dollars a day or 2000 dollars a week combining spending on ovations with Super Chats or Super Stickers.
YouTube has already run several tests around one of its newest services. The direct purchases in the reproduction of content can become one of the most important sources of revenue for content creators. Currently, the bulk of revenue comes from video advertising measured by views or clicks. With live purchases, creators will be able to include the icon of a shopping bag or a cart, similar to what happens on Instagram, so that the user has the option to buy that product that is being shown.
The commissions or expenses that the Google application will pass on to the creators in this type of transaction are still unknown. Although it is understood that the commercial margin they will enjoy will be important. YouTube will simply serve as a support for the exposure of products or services that any user can purchase. It is played with impulsive selling, I see it, I buy it. In these operations YouTube is only the intermediary, the one who has to present and “produce” the product is the creator himself. Presumably, the revenue for creators and for the platform itself can be substantial. This novelty is scheduled to be officially announced throughout 2021 .