Richard Hammond, James May and Jeremy Clarkson have announced the closure of their DriveTribe car social network. They launched the project a year after leaving Top Gear. The reason for the closure was financial difficulties – amid the coronavirus pandemic and a shortage of semiconductors, automakers have severely cut their advertising budgets. Also, the trio will close a similar project FoodTribe for those interested in cooking.
Top Gear social media shutdown
DriveTribe, a social network for car enthusiasts, founded by the world-renowned top three projects Top Gear, is shutting down more than five years after it began operations. The creators of the project themselves told about this in their blog – Richard Hammond (Richard Hammond), James May (James May) and Jeremy Clarkson (Jeremy Clarkson).
The reason for the shutdown of the business, according to the authors of the project, was the global shortage of semiconductors caused by the coronavirus pandemic. The shortage of microcircuits has hit various industries, including the auto industry, forcing the auto giants to revise their advertising and marketing spending in the direction of their reduction.
“For many months we have been facing serious industry problems, which, unfortunately, will not go anywhere. The long-term global shortage of computer chips has caused a number of problems for the auto industry and led to severe cuts in marketing budgets in the industry. This has created an incredibly challenging operating environment for companies like ours that depend on advertising, ”said the legendary Top Gear presenters in a farewell post.
DriveTribe Start Page
The DriveTribe project was launched at the end of November 2016. Its closure is scheduled for the last days of January 2022. Thus, the social network will last for a total of five years and two months.
The brainchild of a Top Gear trio
The DriveTribe social network came about a year after Hammond, May and Clarkson left the BBC to host Top Gear, which they have held since 2002. It is a kind of aggregator of interest clubs, which are called “tribes” (tribes).
The entire site is somehow connected with the automotive theme, as well as posts in club publications. Users are free to publish their articles, as well as communicate in “tribal” chats.
Ex-Top Gear presenters are clearly not very happy with the need to destroy such large projects
For five years of the project’s existence, its interface has not been translated into various languages of the world. Nevertheless, there are many users on the social network from countries where English is not the main language.
CNews editors found The Russians community of Russian motorists on DriveTribe. He is distinguished by his publications exclusively in Russian, as well as his characteristic “avatar”.
Russian community in DriveTribe
Also, DriveTribe has its own online store. In it, users can purchase branded mementos of the legendary Top Gear trio.
Closing all projects
Along with the DriveTribe website, Hammond, May and Clarkson will also close the app of the same name. A similar fate will befall the FoodTribe project – a social network for those who love to cook and are interested in everything that is somehow connected with cooking.
The entire business behind both projects, the authors, according to their statements, will be shut down completely. They also promise to refund their paid FoodTribe and DriveTribe subscribers. Users who subscribe from their Android device will receive a refund automatically, and iPhone owners will have to request it themselves.
Successful SOC Technologies: Event Collection Tactics and Strategy
Currently, both portals have the ability to download their own posts as PDF files. From February 2022, this will not be possible.
James May called the forced closings of DriveTribe and FoodTribe a “crying shame.” “DriveTribe and FoodTribe are brilliant platforms that have inspired many new writers and bloggers to create great things,” he added.
One of the posts in The Russians
Commenting on the upcoming closure of projects, experts from the Australian specialized publication Drive said that DriveTribe and FoodTribe were financed mainly from the owners’ own funds. According to them, the trio invested millions of dollars in the projects themselves, their applications and promotion. The fall in ad revenues due to the coronavirus and chip shortages ultimately “finished off” both social networks, they say.
Go away to stay
Despite the statements about the complete winding up of the DriveTribe and FoodTribe businesses, the first project will still continue to exist, albeit only partially. Richard Hammond will be engaged in the development of his corporate communities in popular social networks, but there is no information yet on how long it will last, and when they will be closed as well.
How to unleash the full potential of 5G?
DriveTribe, for example, has its own YouTube channel, the first two videos on which appeared a couple of weeks before the launch of the social network itself. At the time of publication of the material, there were no videos dedicated to the closure of the channel.
Clarkson unveils DriveTribe
Richard Hammond plans to post to the communities about his new projects, including the Smallest Cog Workshop. Clarkson and May will appear periodically in his posts and videos.