M.Video-Eldorado Group, a Russian company in the field of e-commerce and retail of electronics and household appliances, announces the introduction of the SberPay payment service. Customers of both networks can pay for purchases through the Sberbank Online mobile application on the websites mvideo.ru and eldorado.ru. In the near future, this functionality will appear in the retailer’s mobile applications. This was reported to CNews by representatives of M.Video-Eldorado.
The retailer has integrated into the functionality of the mvideo.ru and eldorado.ru websites the possibility of online payment via smartphone for Sberbank customers. The SberPay service makes it possible to pay for purchases in the Sberbank Online mobile app, without the need for the customer to enter card details, share their details with third-party resources, or wait for SMS confirmation.
To use SberPay, customers need to select a service for online payment in the shopping cart at the stage of placing an order and, at the request of the service, log in using their phone number. Further, Android smartphone users will receive a push notification with a link to confirm payment in the Sberbank Online application, iOS device owners go to the bank application on their own and select a store card on the main page. You can choose any linked card for payment.
In July, the contactless payment format will also appear in the retailer’s mobile applications.
Head of Fintech domain “M.Video-Eldorado” Andrey Revyashko: “For several years, Russian users have become accustomed to solving any everyday tasks using a smartphone, for example, choosing goods and paying for purchases. Two-thirds of transactions are made by the group’s customers by logging in to the customer’s or merchant’s website or mobile app. M.Video-Eldorado supports the development of online payments, including those based on domestic contactless payment technologies, and is implementing various affordable mobile payment methods.”
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The technical implementation was carried out by the M.Video-Eldorado team. In 2021, the group invested in its own fintech platform based on the largest credit broker Direct Credit. The fintech division of the group is focused on the implementation and improvement of payment services and financial instruments for individuals and legal entities.
M.Video-Eldorado Group (PJSC M.video) is a Russian company in the field of electronic commerce and retail trade in electronics and household appliances, uniting the M.Video and Eldorado brands. The total sales (GMV) of the group exceed 570 billion rubles. including VAT at the end of 2021. As of March 31, 2021, the group unites 605 stores under the M.Video brand, 664 stores under the Eldorado brand in more than 375 cities of Russia. The total area of the group’s stores is 2157 thousand square meters. m.