The European Parliament, in agreement with the European Commission, published yesterday the basic characteristics of the regulation Digital Markets Act (DMA), which has its territory in the EU reduce unfair practices some large technology companies, while simplifying investigations and sanctions for non-compliance.
Smartphones are directly affected by the output of the eight-hour meeting that results forced openness mobile communication platforms. The DMA explicitly states that large text communication services (namely WhatsApp, Facebook Messenger or iMessage) must allow messaging, photo, video and video calling with this smaller communication platform at the request of smaller communication platforms. Users should have in the finals far greater freedom of choice its own applications, which should also support greater competition in the communications applications market.
An entity is specified in the DMA Gatekeeper, which includes companies with a market capitalization of at least EUR 75 billion or with an annual turnover of at least EUR 7.5 billion. At the same time, these companies have to register at least 45 million end users in the EU per month and 10,000 business users per year. According to the European Commission, these companies, which provide so-called digital “basic needs services”, are most vulnerable to potential unfair practices involving social networks or search engines.
EU rules are relentless. If smaller communication platforms want to connect with large giants, larger companies must do so. Users should thus have much more freedom in choosing a communication application
The DMA also states that the combination of data obtained for targeted advertising purposes will only be allowed with the explicit consent of users to the “gatekeeper”. In addition, users will be able to access all platforms freely choose among available browsers, virtual assistants and search engines. If companies do not comply with the established rules, the European Commission may impose a fine of up to 10 percent of their worldwide turnover in the previous financial year, and sanctions of up to 20 percent in the event of repeated infringements!
Technology companies don’t have much time
The DMA regulation is currently being finalized and will still need to be reviewed by lawyers. The final text will have to be approved by parliament and the council, after which the DMA will enter into force 20 days after its publication in the Official Journal of the EU. The set rules will apply exactly six months after publicationwhich doesn’t give large technology companies much time to prepare.