Social networks they are not exactly going through their best moment, at least with regard to the image that the common society has of them. A few months ago, and as a result of the revelations about the harmful effects of Instagram on teenagers, an American politician defined social networks as the new tobacco. And there is some truth in that simile, because we know that as a general rule they do not bring us anything good, but even so we continue to consume them massively.
However, despite this, it is indisputable that for some time now have become a communication channel used by many peopleEspecially if you look at its private messaging features, that is, direct messages. I know people who use Instagram direct messages for a good part of their personal communications, and I’m sure the same thing happens in the rest of social networks.
A) Yes, it is normal that companies have also decided to use this channel, to social networks, to communicate with your customers. It is true that this use is still very green, but we can be sure that, unless users stop using the networks, every day there will be more companies that will take this step, and even that they will turn social networks into the main way of communication with part of your customers. This, as I say, seems understandable to me, although personally I would never entrust my personal communications to a social network, but hey, there are tastes for everything.
Now, in other latitudes, where this model has already been explored more than here, we find one more reason to move away from social networks. And, as we can read in Business Insider, The United States has established a new regulation that will allow collection companies to contact debtors through social networks. And it is a model that, although perhaps with modifications, but could be exported to many other geographies.
The approach, yes, is reasonably restrictive when it comes to privacy. The most important thing is, without a doubt, that companies They will only be able to contact debtors through direct private messages, never post on your walls, in response to your messages and posts, and so on. That is, no one except the debtor may have knowledge of said communications.
On the other hand, the collection company must immediately identify itself as such. For example, it is not allowed to send friend requests or similar actions in order to establish contact with the debtor, if previously or in said requests you have not clearly identified yourself as a debt collector. Plus, debtors may indicate that they do not wish to be contacted in this way, and the companies pending payment will have to accept it and discard that communication channel.
I must admit that what is approved in this new regulation seems quite reasonable to me, both due to respect for privacy and the control it grants to users when closing that door. However, it is also true that Social networks are a space that many people turn to to try to abstract a little from their day to day. And open one of them only to find a debt reminder, it will surely be a nuisance to more than one.