Positronics analyzed the demand in the gaming segment of goods

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The federal network of electronics and household appliances stores Pozitronika analyzed the demand for goods for gamers in the first half of 2022.

Compared to 2021, sales of components, in particular, motherboards and processors, increased by 20%. The company’s analysts also note an increase in demand for monitors by 73% and PCs by 15% (yoy). Among other things, sales of high-speed routers increased by 90% and computer peripherals: keyboards and mice showed a two-fold increase, gaming headsets by 120%. This was reported to CNews by representatives of Positronics.

The ranking of the most popular brands in the gaming segment is as follows: monitors – Acer, headsets – HyperX and Steelseries, motherboards – Gigabyte, routers – Asus.

The strong demand for gaming devices has picked up the trend in 2020, with the majority of buyers purchasing PCs and laptops for both work and play. In addition, users purchase game models of devices not only for entertainment, but also for working with resource-intensive applications and solving other problems.

“The gaming industry is currently one of the fastest growing in the world. Its popularity has grown largely thanks to the pandemic, isolation and geopolitical crises. At the moment, Russia has a consistently high demand for goods for gamers, which will only increase,” said Alexey Gribovskygeneral manager of the federal network of electronics stores Positronika.

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The federal network of electronics stores Pozitronika is a joint project of Merlion, a Russian IT distributor, and its retail partners. The first Positronics store opened in March 2006 in Naberezhnye Chelny, and today the franchise network includes about 300 stores represented in all federal districts of Russia.

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