Russian live commerce service Eyebuy raised $ 95,000 in a pre-seed investment of $ 2.5 million. The American venture fund Starta Capital invested in it – the investment amounted to $ 20 thousand, as well as a private investor Alexey Sundukovwho invested $ 75 thousand.
The Russian startup Eyebuy is developing technology for the sale of goods and services through video channels: recorded ads, videos on social networks, as well as live broadcasts. The company now provides technology for live commerce integration that can be plugged into online stores, e-commerce platforms, and marketplaces. We plan to develop our own SDK.
The market for live commerce technologies is in a stage of active growth: according to estimates by the McKinsey consulting agency, by 2022 it will reach $ 423 billion in China alone, excluding other countries.
“The mission of the service is to open a new effective sales channel for brands and manufacturers on media platforms. Our team plans to spend the received investments on product development and hypothesis testing in the American market. According to Statista, in 2022 it will amount to $ 20 billion, and by 2024 it will grow to $ 35 billion. At the same time, the market potential compared to China is enormous, ”he said. Vladislav Samarin, co-founder of Eyebuy.
The Eyebuy project was launched in 2020 and developed at the expense of the founders: in total, they invested $ 40 thousand. In six months, the company’s valuation increased from $ 400 thousand to $ 2.5 million. In 2021, the project’s revenue in the Russian market amounted to 7.3 RUB million Customers include Mascotte, Decathlone, Leroy Merlin, Alltime and others. Eyebuy founders: Sergey Wart, Ruslan Krylov and Vladislav Samarin.