The developer of payment products for business LIFE PAY has connected the Yandex Pay service

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The Russian developer of cash and payment software LIFE PAY has integrated Yandex Pay into its products, a service for quickly paying for orders with a bank card, launched in the spring of 2021. LIFE PAY representatives told CNews.

For LIFE PAY customers, integration with Yandex Pay means a potential increase in conversion due to the simplification of the payment process. With Yandex Pay, it is easy to make purchases on websites with a bank card without entering its data. If a user has ever paid for something in Yandex services, his card is already in Yandex Pay. It will automatically be pulled up when choosing this payment method. If the service uses several cards, you can choose which one to debit money from. According to Yandex, a quarter of Russians have at least one card linked to its services. And if the user has not yet linked the card, this can be done directly at the time of payment.

A convenient and fast payment method will help reduce the number of “abandoned” carts when a person puts an item in the cart, but does not complete the purchase. According to a study by Baymard, 18% of the time users don’t complete an order because the checkout process is too complicated. Yandex Pay shows good results on sites that have already connected it. So, compared to other payment methods, when paying with Yandex Pay, the percentage of failures is lower.

Integration with Yandex Pay quickly yielded results: to date, LIFE PAY partner stores (mostly small and medium-sized businesses) have received more than 400 orders paid with the Yandex Pay button, totaling more than 4 million rubles.

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In addition to the opportunities provided by Internet acquiring from LIFE PAY (recurrent payments, holding, fair and transparent acquiring rates, integration with API), Yandex Pay periodically holds promotions with partner stores – it gives cashback for purchases with Yandex Plus points. The accumulated points can be spent in popular Yandex services: Taxi, Food, Lavka, etc.




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