The son of the ex-assistant of Putin and Yeltsin created a taxi service with an eye on 15% of the market

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The new taxi aggregator Swiftdrive, founded by the son of the ex-assistant of Putin and Yeltsin and claiming a share of 12-15% of the Russian taxi market, will start operating on July 1, 2022. More than 30 million rubles have already been invested in the project, plans to invest up to 150 million rubles and entry into the B2C niche.

A new player in the Russian taxi market

In Russia, the launch of a new domestic taxi aggregator Swiftdrive is scheduled for July 1, 2022. This was reported by Izvestia with reference to the words of the co-founder of the project Stanislav Yastrzhembskyson of a former assistant to the President of Russia Vladimir Putinformer assistant and press secretary of the President of Russia Boris Yeltsin.

According to Stanislav Yastrzhembsky, the volume of investments in the creation of the aggregator has already exceeded 30 million rubles. Some of them were spent on IT infrastructure and the development of our own platform, on the maintenance of a team of programmers, designers and other personnel.

According to him, the investment phase will continue as the business scales and develops; return on investment is expected with a total investment of about 150 million rubles. The company plans to capture 12-15% of the Russian taxi market, including through the share of the Gett aggregator, which, as CNews previously reported, announced its intention to leave Russia in March 2022.

Business structure

According to an extract from the Unified State Register of Legal Entities, Swiftdrive Rus LLC was registered on October 20, 2021 in Moscow with an authorized capital of 300 thousand rubles. Yastrzhembsky owns a 33.3% stake in it. The same shares are recorded on Yulia PetkevichYastrzhembsky’s partner in another project, and the general director of the organization Alexandra KolosovaYastrzhembsky’s ex-partner in two other projects.

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The son of a former assistant to the presidents of Russia launches a new taxi aggregator for 150 million rubles

According to the Unified State Register of Legal Entities, over the past 18 years, Stanislav Yastrzhembsky has acted as the head and co-owner of a dozen business projects of a very diverse profile: in the line of trading in solid, liquid and gaseous fuels, film rental and screening, maintenance and repair of vehicles, recreation and entertainment, restaurant activities and food delivery.

At the moment, he heads and owns a controlling stake in the loss-making Digital Expo LLC (conference and exhibition organization activities), has a 33 percent stake in OTK LLC (the activity of “other” land passenger transport).

From the corporate sector to B2C

Initially, Swiftdrive will start working in the corporate sector, and only then enter the consumer market. According to Yastrzhembsky, the company is a partner of Citymobil. It already has a number of cooperation agreements with the largest market players, including Yandex. Taxi”.

The Swiftdrive service is planned to be built on a single platform, thus uniting transport service providers, Yastrzhembsky told the publication. As conceived by the creators of the aggregator, this will allow corporate clients to optimize operational processes and reduce transport service costs by 25%.

“Transport service providers are connected to the platform. When placing an order, the client chooses the service according to the parameters: faster, cheaper, etc., – said Yastrzhembsky. “But if, for some reason, Swiftdrive itself does not have a free driver, the order will be filled by one of the partners.”

What competitors and analysts say

“We are positive about the emergence of new players in the taxi market,” the head of People & People (manages Citymobil) told them. Igor Rudziy. — Our service has always stood for fair business and healthy competition. The dominant position of one player and the monopolization of the taxi market would have a detrimental effect on drivers, customers and the pricing of the industry as a whole.” Yandex.taxi reported that they welcome competition in the market.

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Business

According to experts from the Public Council for the Development of Taxi, interviewed by Izvestia, the new player will increase competition, which will benefit the quality of services provided. However, this will not stop the rise in travel prices, and one of the reasons for this is the increase in OSAGO rates for carriers, the rise in the cost of cars, spare parts and maintenance.

According to the Chairman of the Public Council for Taxi Development Irina Zaripova, the success of the new player will largely depend on strategic decisions, including proposals for drivers and passengers. In her opinion, this will not be an easy task, given the existing programs of the current taxi services.

From the point of view of the General Council of “Business Russia” Alexey Mostovshchikovthe emergence of a new player will have a positive impact on the quality of service and pricing and will allow it to occupy a certain niche in the market.

According to the founder of the international incubator Preppy Mikhail Prepelitskythe crisis is the right time for change, right now you can start any business based on import substitution from Europe.

The current situation in the Russian taxi market

The total volume of the legal taxi market in Russia in 2021 reached 820 billion rubles. against 644 billion rubles. in 2020 and 702 billion rubles. in 2019, Izvestia writes, citing data from the Analytical Center for the Government of Russia.

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Import substitution

The share of the most popular aggregator Yandex.taxi in terms of revenue in Russia increased from 27% in 2019 to 66% in 2021. The increase in the activity of the aggregator occurred, among other things, due to the purchase in February 2021 of a call center and part of the business company “Vezet”. The share of Citymobil at the end of 2021 increased to 8.3%, Maxim decreased from 9 to 7%, Gett increased from 5 to 6.6%, the share of Lucky decreased to 7%.

In addition to the Gett aggregator, which left the Russian market on June 1, 2022, the Chinese taxi aggregator Didi also announced its withdrawal from the markets of Russia and Kazakhstan at the beginning of March 2022. Didi worked in Russia for less than two years: the service was first launched in Kazan in the summer of 2020.

In mid-March 2022, CNews reported that Sberbank and VK, the shareholders of Citymobil, one of the leaders in the taxi market, decided to terminate its work without explanation. Even earlier, in November 2021, the Estonian taxi service Bolt unexpectedly stopped working in Russia.


Vladimir Bakhur



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