“UMoney” became a service for online shopping

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The “UMoney” application has a “Purchases” section. It contains about 50 thousand products from online stores – for quick shopping with cashback and discounts. This was reported to CNews by representatives of YuMoney.

Shopping has cosmetics, pet supplies, household goods, online courses, and more. Gradually, new stores will be added to the application.

Users can search for products by name and category, select offers with discounts and cashback. Everything you like can be saved to your shopping list and not searched again.

The application also has more stories with useful content, articles and polls are planned.

The “Shopping” section can be compared to a mall that has different stores.

The user opens the product card, looks at the photo and reads the description. Then he clicks “To the store” and immediately, without leaving the YuMoney application, he finds himself in a store selling goods. There everything is as usual: you need to put the goods in the basket and place an order. The store itself delivers.

Now in “Purchases” there is a special offer for those who have cashback enabled: 5% points for payments with a YuMoney wallet or a card linked to it.

Points will come instantly – they can be spent immediately (and not necessarily in the YuMoney application). 1 point = 1 rub.

In some stores, payment can be split into installments. To do this, you need to add the goods to the cart and check that there is a payment method “Pay in installments”.

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All registration and confirmation – online in a few minutes. Payments will be debited from the wallet.

For businesses, this is an opportunity to present their products to a million audience. Stores that accept payments on the site through YuKassa can get into the application, among the payment methods there must be a YuMoney wallet. If everything is there, you need to write to your YuKassa manager and transfer to YuMoney a list of goods that will appear in the application.

Ordering and payment are made on the website of the online store. At the same time, you do not need to follow reviews and compete with hundreds of other merchants, as is the case with marketplaces.


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YuMoney is a fintech company. Part of the Sber ecosystem, it develops payment solutions for people and companies. This is one of the most popular electronic payment services in Russia.

YuKassa has solutions for businesses of any size: a service for the self-employed to receive payments from customers, a solution for quick settlements between legal entities, payment for goods and services in installments, invoicing through instant messengers and other fintech products.

The legal entity of YuMoney is LLC NPO YuMoney.

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