VK strengthens the direction of video services – CNews

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VK announces a new appointment in the company’s management. Joined the team Fedor Yezhov as director of video services. Fedor will head a division that will develop a new video service based on the technologies of the VK video platform. This was reported to CNews by representatives of VK.

“We have always paid great attention to video and technology, including content delivery – we recently announced NeuroHD video quality enhancement technology and introduced an advanced technology that accelerates video content delivery based on the new QUIC network protocol. And earlier, we provided IT service developers with the opportunity to use the technologies of the VK Video video platform in their products. Today “VK Kideo” unites all video technologies, content and audience of VK ecosystem sites, including “VK clips”, video resources of social networks “Vkontakte” and “Odnoklassniki”. Fedor’s task will be to build a new video service based on advanced technologies and secure our position as the absolute leader in all segments of video viewing in Russia,” she said. Marina KrasnovaCEO of the social network “Vkontakte”, “VK video”, “VK clips” and “VK calls”.

“We want people to feel comfortable using our products, and they have become an integral part of their daily lives, helping to solve various tasks, from watching the content of their favorite bloggers, films or TV shows to educational and informative videos, and to creating engaging content for popular and niche topics. Creating new scenarios for the consumption of video and services within the framework of a new direction is an important step that will help strengthen the company’s position in the video market and consolidate its position as the best video platform in Russia. We want every viewer to be able to find the content they are interested in and fulfill their needs. We will pay special attention to the attractiveness of the new video resource for authors, from creation and promotion tools to monetization and analytics,” said Fedor Yezhov, Director of Video Services at VK.

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Since 2006, Fedor Ezhov worked at SPB Software, where he was responsible for the development of mobile products and business development until the sale to Yandex in 2011. From 2011 to 2016. served as executive director at SPB TV media company. After that, he worked for four years as Vice President for Ecosystem Projects at Yandex. Prior to joining VK, he was responsible for the development of media products at MTS, under his leadership the KION online cinema was launched.




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