Yandex Market enters the resale market of luxury and premium goods

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You can now buy used bags from luxury and premium brands on Yandex Market — the service shows such products in the new Resale section. TheCultt platform became the first partner of the marketplace. When buying a bag on the Market, you can save up to 50% of its original price. The service was the first among marketplaces in Russia to launch such a service and will develop it, for example, by adding clothes and shoes to the range. This was reported to CNews by the representatives of “Market”.

You can already buy bags from Bottega Veneta, Louis Vuitton, Burberry, Chanel, Celine, Jacquemus, Christian Dior, Valentino, Gucci, Prada, Saint Laurent and other brands on the Market. The service also sells accessories from fashion collections, as well as rare bags that are already completely sold out in the world. The seller himself delivers such goods: in Moscow, a paid order can be received in one or two days, in other regions of the country – in two to seven days. In the capital, a fitting service is also available to customers. In the card of each product, the service indicates its condition: perfect, with a tag, or excellent, with minimal traces of wear.

All products for resale on the Market are authenticated by TheCultt platform using the Entrupy device, which uses artificial intelligence and machine learning. Entrupy takes microphotographs of the product and compares them to images of the same item in its memory. Thus, the device evaluates the authenticity of goods with an accuracy of up to 99%.

“Buying luxury and premium goods on resale in the fashion category in Russia has been in demand for a long time, and recently the popularity of this type of shopping is only gaining momentum. We want to attract a new audience, as well as introduce Yandex Market users to a new format for buying expensive accessories and find original and niche products in an environment where their availability may temporarily decrease,” she said. Alina Repevahead of lifestyle categories at the Market.

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Yandex Market is a shopping service that sells more than 30 million products. It helps to order everything you need: from a new model smartphone to a children’s designer. More than 28 thousand partner stores have joined it. The service can take over the processing, delivery of orders and communication with customers. You can buy goods on the marketplace on its website and in the app for Android or iOS, as well as in the Yandex Go app in the Market Express section.

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