A simplified payment scenario has become available to customers of YuKassa online stores – now they can pay with any cards linked to Sber ID. Previously, such an opportunity was only in online stores serviced by Sberbank.
Now the method is connected to several large stores – YuKassa clients. It will soon be available to everyone. This was reported to CNews by representatives of YuMoney.
Buyers will be able to make payments faster: they no longer have to enter card details, it is enough to enter their Sber ID profile in a few seconds. And for a store, such a payment method can help increase the number of successful payments.
“Russian users are used to paying without entering card details. The service will help to keep this experience even after the withdrawal of previously popular payment methods from Russia. YuKassa is the first payment aggregator that gives Internet services the opportunity to use this payment method,” noted Oksana Korobkinadirector of corporate business at YuMoney fintech company.
“The technology of linking a card to Sber ID eliminates the need to enter card data with each purchase. We care about our clients, so we offered our clients a solution on how to reduce the time spent on routine tasks,” said Dmitry Malykhdirector of the Acquiring division of Sberbank.
Sber ID provides a simplified entry into the ecosystem services of Sber and its partners. You can link bank cards to Sber ID.
To pay for purchases without entering data, the user needs to log in via “Sber ID” by clicking on the button on the order payment page. After that, the order can be paid with one of the cards linked to Sber ID. During the next purchase, payment for the goods will take a few seconds – you do not have to enter card details.
Hybrid integration platform can reduce time-to-market and development costs
YuMoney is a fintech company. Part of the Sber ecosystem, it develops payment solutions for people and companies. More than 60 million wallets are registered with UMoney, more than 2 million plastic and 21 million virtual cards have been issued.
More than 160 thousand online platforms from 29 countries of the world work with YuKassa, the service supports more than 10 payment methods. YuKassa has solutions for businesses of any size: a service for the self-employed to receive payments from customers, a solution for quick settlements between legal entities, payment for goods and services in installments, invoicing through instant messengers and other fintech products.
The legal entity of YuMoney is LLC NPO YuMoney.